APA
Martin Christopher, Sherril H. Kennedy Malcolm McDonald Gordon Wills, . (1980). Effective marketing management. England: Gower Publishing Co. Ltd.
Chicago
Martin Christopher, Sherril H. Kennedy Malcolm McDonald Gordon Wills, . 1980. Effective marketing management. England: Gower Publishing Co. Ltd.
Harvard
Martin Christopher, Sherril H. Kennedy Malcolm McDonald Gordon Wills, . (1980). Effective marketing management. England: Gower Publishing Co. Ltd.
MLA
Martin Christopher, Sherril H. Kennedy Malcolm McDonald Gordon Wills, . Effective marketing management. England: Gower Publishing Co. Ltd. 1980.