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Advertising Management : Concepts and Cases

Manendra Mohan

Advertising Management : Concepts and Cases - New Delhi Tata McGraw Hill Publishing Co. Limited 2004 - 418p

Manendra Mohan: Advertising Management : Concepts and Cases. New Delhi. Tata McGraw Hill Publishing Co. Limited, 2004. 0-07-451780-5--(659.1MOH)

ENGLISH

ISBN: 0-07-451780-5

Dewey Class. No.: 659.1 / MOH

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