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Services Marketing : Integrating Customer Focus Across the Firm

Valarie A. Zeithaml

Services Marketing : Integrating Customer Focus Across the Firm - 3rd Ed - New Delhi Tata McGraw Hill Publishing Co. Limited 2005 - 668p

Valarie A. Zeithaml & Mary Jo Bitner: Services Marketing : Integrating Customer Focus Across the Firm. (3rd Ed) New Delhi. Tata McGraw Hill Publishing Co. Limited, 2005. 0-07-053042-4--(658.809ZEI)

ENGLISH

ISBN: 0-07-053042-4

Dewey Class. No.: 658.809 / ZEI

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