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Marketing Management : Text and Cases

Rajiv Lal

Marketing Management : Text and Cases - New Delhi Tata McGraw Hill Publishing Co. Limited 2005 - 812p

Rajiv Lal; John A. Quelch & V. Kasturi Rangan: Marketing Management : Text and Cases. New Delhi. Tata McGraw Hill Publishing Co. Limited, 2005. 0-07-060395-2--(658.8LAL)

ENGLISH

ISBN: 0-07-060395-2

Dewey Class. No.: 658.8 / LAL

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