Marketing Strategy : A Decision-Focused Approach

Orville C. Walker, Jr.

Marketing Strategy : A Decision-Focused Approach - 5th Ed - New Delhi Tata McGraw Hill Publishing Co. Limited 2006 - 346p

Orville C. Walker, Jr.; John W. Mullins; Harper W. Boyd, Jr. & Jean-Claude Larreche: Marketing Strategy : A Decision-Focused Approach. (5th Ed) New Delhi. Tata McGraw Hill Publishing Co. Limited, 2006. 0-07-061143-2--(658.8WAL)


ENGLISH

0-07-061143-2

658.8 / WAL