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Consumer Behavior : Building Marketing Strategy

Del I. Hawkins

Consumer Behavior : Building Marketing Strategy - 9th Ed - New Delhi Tata McGraw Hill Publishing Co. Limited 2007 - 867p

Del I. Hawkins; Roger J. Best; Kenneth A. Coney & Amit Mookerjee: Consumer Behavior : Building Marketing Strategy. (9th Ed) New Delhi. Tata McGraw Hill Publishing Co. Limited, 2007. 0-07-060086-4--(658.8342HAW)

ENGLISH

ISBN: 0-07-060086-4

Dewey Class. No.: 658.8342 / HAW

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