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Marketing Management : Concepts, Cases, Challenges and Trends. Ed 2

M. Govindarajan

Marketing Management : Concepts, Cases, Challenges and Trends. Ed 2 - 2nd Ed - New Delhi PHI Learning Private Limited 2009 - 312p

M. Govindarajan: Marketing Management : Concepts, Cases, Challenges and Trends. Ed 2. (2nd Ed) New Delhi. PHI Learning Private Limited, 2009. 81-203-3259-1 Rs. 250.00--(658.8GOV)

ENGLISH

ISBN: 81-203-3259-1

Dewey Class. No.: 658.8 / GOV

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