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Marketing Management : Concepts, Cases, Challenges and Trends

M. Govindarajan

Marketing Management : Concepts, Cases, Challenges and Trends - 2nd Ed - New Delhi Prentice Hall of India Private Limited 2007 - 311p

M. Govindarajan: Marketing Management : Concepts, Cases, Challenges and Trends. (2nd Ed) New Delhi. Prentice Hall of India Private Limited, 2007. 81-203-3259-1 Rs. 250.00--(658.8GOV)

ENGLISH

ISBN: 81-203-3259-1

Dewey Class. No.: 658.8 / GOV

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