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Brand Management : Research, Theory and Practice

Tiled Heding

Brand Management : Research, Theory and Practice - New York Routledge Taylor and Francis Group 2009 - 267p

Tiled Heding; Charlotte F. Knudtzen & Mogens Bjerre: Brand Management : Research, Theory and Practice. New York. Routledge Taylor and Francis Group, 2009. 0-415-44327-2--(658.827HED)

ENGLISH

ISBN: 0-415-44327-2

Dewey Class. No.: 658.827 / HED

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