Handbook on Brand and Experience Management
Bernd H. Schmitt
Handbook on Brand and Experience Management - Cheltenham Edward Elgar Publishing Limited 2008 - 315p
Bernd H. Schmitt & David L. Rogers: Handbook on Brand and Experience Management. Cheltenham. Edward Elgar Publishing Limited, 2008. 1-84720-007-5--(658SCH)
ENGLISH
1-84720-007-5
658 / SCH
Handbook on Brand and Experience Management - Cheltenham Edward Elgar Publishing Limited 2008 - 315p
Bernd H. Schmitt & David L. Rogers: Handbook on Brand and Experience Management. Cheltenham. Edward Elgar Publishing Limited, 2008. 1-84720-007-5--(658SCH)
ENGLISH
1-84720-007-5
658 / SCH
