Marketing : Practices and principles. 3 Ed (Record no. 29015)

MARC details
000 -LEADER
fixed length control field 00664nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241120175840.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241119s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0--7-040693-6
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ralph E. Mason
245 #0 - TITLE STATEMENT
Title Marketing : Practices and principles. 3 Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGrow Hill book Company
Date of publication, distribution, etc. 1974
300 ## - PHYSICAL DESCRIPTION
Extent 420p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Ralph E. Mason; Patricia Mink Rath & Herbert L. Ross: Marketing : Practices and principles. 3 Ed. New York. McGrow Hill book Company, 1974. 0--7-040693-6--(658.8MAS)
546 ## - LANGUAGE NOTE
Language note ENGLISH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Patricia Mink Rath Herbert L. Ross
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        University of Agricultural Sciences, Dharwad University of Agricultural Sciences, Dharwad 10/10/2004 Academic Press: London   658.8/MAS 40149 20/11/2024 1 20/11/2024 GENERAL