Advertising : Principles and Practice. Ed 6 (Record no. 41729)

MARC details
000 -LEADER
fixed length control field 00718nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241120190151.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241119s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-203-2612-1
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number WEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name William Wells
245 #0 - TITLE STATEMENT
Title Advertising : Principles and Practice. Ed 6
250 ## - EDITION STATEMENT
Edition statement 6th Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall of India Pvt Limited
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 599p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note William Wells; John Burnett & Sandra Moriarty: Advertising : Principles and Practice. Ed 6. (6th Ed) New Delhi. Prentice Hall of India Pvt Limited, 2005. 81-203-2612-1 Rs. 350.00--(659.1WEL)
546 ## - LANGUAGE NOTE
Language note ENGLISH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name John Burnett Sandra Moriarty
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        University of Agricultural Sciences, Dharwad University of Agricultural Sciences, Dharwad 12/03/2005 Academic Press: London 350.00   659.1/WEL 74260 20/11/2024 1 20/11/2024 GENERAL
        University of Agricultural Sciences, Dharwad University of Agricultural Sciences, Dharwad 12/03/2005 Academic Press: London 350.00   659.1/WEL 74978 20/11/2024 2 20/11/2024 GENERAL