Consumer Behavior : Building Marketing Strategy (Record no. 43681)

MARC details
000 -LEADER
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005 - DATE AND TIME OF LATEST TRANSACTION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-058234-3
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Del I. Hawkins
245 #0 - TITLE STATEMENT
Title Consumer Behavior : Building Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 9th Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill Publishing Co. Limited
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 790p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Del I. Hawkins; Roger J. Best & Kenneth A. Coney: Consumer Behavior : Building Marketing Strategy. (9th Ed) New Delhi. Tata McGraw Hill Publishing Co. Limited, 2004. 0-07-058234-3--(658.8342HAW)
546 ## - LANGUAGE NOTE
Language note ENGLISH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Roger J. Best Kenneth A. Coney
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        University of Agricultural Sciences, Dharwad University of Agricultural Sciences, Dharwad 13/12/2005 Academic Press: London   658.8342/HAW 75010 20/11/2024 1 20/11/2024 GENERAL