Marketing Strategy : A Decision-Focused Approach (Record no. 46444)

MARC details
000 -LEADER
fixed length control field 00802nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241120194054.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-061143-2
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number WAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Orville C. Walker, Jr.
245 #0 - TITLE STATEMENT
Title Marketing Strategy : A Decision-Focused Approach
250 ## - EDITION STATEMENT
Edition statement 5th Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill Publishing Co. Limited
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 346p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Orville C. Walker, Jr.; John W. Mullins; Harper W. Boyd, Jr. & Jean-Claude Larreche: Marketing Strategy : A Decision-Focused Approach. (5th Ed) New Delhi. Tata McGraw Hill Publishing Co. Limited, 2006. 0-07-061143-2--(658.8WAL)
546 ## - LANGUAGE NOTE
Language note ENGLISH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name John W. Mullins Harper W. Boyd, Jr. Jean-Claude Larreche
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        University of Agricultural Sciences, Dharwad University of Agricultural Sciences, Dharwad 12/09/2007 Academic Press: London   658.8/WAL 78150 20/11/2024 1 20/11/2024 GENERAL
        University of Agricultural Sciences, Dharwad University of Agricultural Sciences, Dharwad 12/09/2007 Academic Press: London   658.8/WAL 78151 20/11/2024 2 20/11/2024 GENERAL