Consumer Behaviour and Advertising Management (Record no. 47633)

MARC details
000 -LEADER
fixed length control field 00635nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241120201844.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241119s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-224-1947-X
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number KHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Matin Khan
245 #0 - TITLE STATEMENT
Title Consumer Behaviour and Advertising Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. New Age International ( P ) Limited Publishers
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 374p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Matin Khan: Consumer Behaviour and Advertising Management. New Delhi. New Age International ( P ) Limited Publishers, 2007. 81-224-1947-X Rs. 195.00--(658.8342KHA)
546 ## - LANGUAGE NOTE
Language note ENGLISH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        University of Agricultural Sciences, Dharwad University of Agricultural Sciences, Dharwad 12/07/2008 Academic Press: London 195.00   658.8342/KHA/ 79557 20/11/2024 4 20/11/2024 GENERAL
        University of Agricultural Sciences, Dharwad University of Agricultural Sciences, Dharwad 12/07/2008 Academic Press: London 195.00   658.8342/KHA/ 79558 20/11/2024 5 20/11/2024 GENERAL