Integrated Advertising, Promotion, and Marketing Communications. Ed 3 (Record no. 58907)

MARC details
000 -LEADER
fixed length control field 00711nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-317-0996-2
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kenneth E. Clow
245 #0 - TITLE STATEMENT
Title Integrated Advertising, Promotion, and Marketing Communications. Ed 3
250 ## - EDITION STATEMENT
Edition statement 3rd Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Pearson Education , Inc
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 537p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Kenneth E. Clow & Donald Baack: Integrated Advertising, Promotion, and Marketing Communications. Ed 3. (3rd Ed) New Jersey. Pearson Education , Inc, 2011. 81-317-0996-2--(659.1CLO)
546 ## - LANGUAGE NOTE
Language note ENGLISH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donald Baack,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        University of Agricultural Sciences, Dharwad University of Agricultural Sciences, Dharwad 01/03/2013 Academic Press: London   659.1/CLO 102134 20/11/2024 2 20/11/2024 GENERAL