S.A. Chunawalla 
Advertising : Theory and practice 
 - 5th Rev Ed 
 - Bombay  Himalaya Publishing House  2003 
 - 424p 
S.A. Chunawalla; K.J. Kumar; K.C. Sethia; G.V. Subramanian & V.G. Suchak: Advertising : Theory and practice.  (5th Rev Ed)  Bombay.  Himalaya Publishing House, 2003. 81-7866-933-4 Rs. 150.00--(659.1CHU)   
ENGLISH 
81-7866-933-4 
659.1  / CHU