TY  - BOOK
AU  - M. Govindarajan
TI  - Modern Marketing Management
SN  - 81-7319-316-9
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Norosa Publishing House
N1  - M. Govindarajan: Modern Marketing Management.  New Delhi.  Norosa Publishing House, 1999. 81-7319-316-9--(658.8GOV)
ER  -