Marketing : Environment, concepts and cases - Subhash C. Mehta; Keshav Prasad (New Delhi Tata, McGraw hill Publishing Co. Ltd, 1980)
Subhash C. Mehta & Keshav Prasad: Marketing : Environment, concepts and cases. New Delhi. Tata, McGraw hill Publishing Co. Ltd, 1980.--(658.8MEH)
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