TY  - BOOK
AU  - Harper W. Boyd, Jr
AU  -  William F. Massy, 
TI  - Marketing Management
SN  - 0-15-555112-4
U1  - 658.8 
PY  - 1972///
CY  - New York
PB  - Harcourt Braue Jovanovich, Inc
N1  - Harper W. Boyd, Jr & William F. Massy: Marketing Management.  New York.  Harcourt Braue Jovanovich, Inc, 1972. 0-15-555112-4--(658.8BOY)
ER  -