TY  - BOOK
AU  - Philip Kotler
AU  -  Gary Armstrong, 
TI  - Principles of  marketing
SN  - 81-203-1839-0
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Prentice hall of India pvt ltd
N1  - Philip Kotler & Gary Armstrong: Principles of  marketing.  (9th Ed)  New Delhi.  Prentice hall of India pvt ltd, 2001. 81-203-1839-0--(658.8KOT)
ER  -