Problems in marketing. 5 Ed - Steven H. Star; Nancy J. Davis Christopher H. Lovelock Benson P. Shapiro (Tokyo Mcgraw Hill Kogakusha Limited, 1977)
Steven H. Star; Nancy J. Davis; Christopher H. Lovelock & Benson P. Shapiro: Problems in marketing. 5 Ed. (5th Ed) Tokyo. Mcgraw Hill Kogakusha Limited, 1977. 0-07-060835-0--(658.8STA)
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