TY  - BOOK
AU  - Jerome E. McCarthy
TI  - Basic marketing : A management approach. 6 Ed
SN  - 0-256-02048-5
U1  - 658.8 
PY  - 1978///
CY  - Illinois
PB  - Richard D Irwin Inc
N1  - Jerome E. McCarthy: Basic marketing : A management approach. 6 Ed.  (6th Ed)  Illinois.  Richard D Irwin Inc, 1978. 0-256-02048-5--(658.8MCC)
ER  -