TY  - BOOK
AU  - Philip Kotler
TI  - Marketing management : Analysis, planning and control
U1  - 658.8 
PY  - 1976///
CY  - New Delhi
PB  - Prentice Hall Of Indai Pvt  Limited
N1  - Philip Kotler: Marketing management : Analysis, planning and control.  New Delhi.  Prentice Hall Of Indai Pvt  Limited, 1976.--(658.8KOT)
ER  -