James L. Heskett Marketing - Newyork Macmillan Publishing Co. 1976 - 601p James L. Heskett: Marketing. Newyork. Macmillan Publishing Co., 1976. 0-02-353940-2--(658.8HES) ENGLISH ISBN: 0-02-353940-2 Dewey Class. No.: 658.8 / MES