TY  - BOOK
AU  - James L. Heskett
TI  - Marketing
SN  - 0-02-353940-2
U1  - 658.8 
PY  - 1976///
CY  - Newyork
PB  - Macmillan Publishing Co.
N1  - James L. Heskett: Marketing.  Newyork.  Macmillan Publishing Co., 1976. 0-02-353940-2--(658.8HES)
ER  -