TY - BOOK AU - Philip Kotler TI - Marketing management : Analysis, planning and control. 3 Ed U1 - 658.8 PY - 1976/// CY - Newdelhi PB - Prentice Hall of India Pvt Ltd N1 - Philip Kotler: Marketing management : Analysis, planning and control. 3 Ed. (3rd Ed) Newdelhi. Prentice Hall of India Pvt Ltd, 1976.--(658.8KOT) ER -