TY  - BOOK
AU  - Philip Kotler
TI  - Marketing management : Analysis planning, implementation, and control. 7 Ed
SN  - 0-87692-684-7
U1  - 658.8 
PY  - 1993///
CY  - New delhi
PB  - Prentice hall of India Pvt Ltd
N1  - Philip Kotler: Marketing management : Analysis planning, implementation, and control. 7 Ed.  (7th Ed)  New delhi.  Prentice hall of India Pvt Ltd, 1993. 0-87692-684-7--(658.8KOT)
ER  -