TY  - BOOK
AU  - Gerald Albaum
AU  -  M. Venkatesan, 
TI  - Scientific marketing research
U1  - 658.80072 
PY  - 1971///
CY  - London
PB  - The Free Press Ltd
N1  - Gerald Albaum & M. Venkatesan: Scientific marketing research.  London.  The Free Press Ltd, 1971.--(658.80072ALB)
ER  -