TY  - BOOK
AU  - D. Amarchand
AU  -  B. Varadharajan, 
TI  - Introduction to marketing
SN  - 0-7069-0699-3
U1  - 658.8 
PY  - 1979///
CY  - Bombay
PB  - Vikas Publishing House Pvt Limited.
N1  - D. Amarchand & B. Varadharajan: Introduction to marketing.  Bombay.  Vikas Publishing House Pvt Limited., 1979. 0-7069-0699-3--(658.8AMA)
ER  -