William J. Stanton Fundamentals of marketing. 10 Ed - 10th Ed - Newyork Mc Graw Hill Inc 1994 - 697p William J. Stanton; Michael J. Etzel & Bruce J. Walker: Fundamentals of marketing. 10 Ed. (10th Ed) Newyork. Mc Graw Hill Inc, 1994. 0-07-061015-0--(658.8STA) ENGLISH ISBN: 0-07-061015-0 Dewey Class. No.: 658.8 / STA