TY - BOOK AU - William J. Stanton AU - Michael J. Etzel Bruce J. Walker TI - Fundamentals of marketing. 10 Ed SN - 0-07-061015-0 U1 - 658.8 PY - 1994/// CY - Newyork PB - Mc Graw Hill Inc N1 - William J. Stanton; Michael J. Etzel & Bruce J. Walker: Fundamentals of marketing. 10 Ed. (10th Ed) Newyork. Mc Graw Hill Inc, 1994. 0-07-061015-0--(658.8STA) ER -