Basic marketing : Concepts and decisions - Richard T. Hise; Peter L. Gillette John K. Kyans, Jr (Cambridge Winthrop Publishers Inc, 1979)
Richard T. Hise; Peter L. Gillette & John K. Kyans, Jr: Basic marketing : Concepts and decisions. Cambridge. Winthrop Publishers Inc, 1979. 0-87626-056-3--(658.8HIS)
ENGLISH