TY  - BOOK
AU  - Richard T. Hise
AU  -  Peter L. Gillette  John K. Kyans, Jr
TI  - Basic marketing : Concepts and decisions
SN  - 0-87626-056-3
U1  - 658.8 
PY  - 1979///
CY  - Cambridge
PB  - Winthrop Publishers Inc
N1  - Richard T. Hise; Peter L. Gillette & John K. Kyans, Jr: Basic marketing : Concepts and decisions.  Cambridge.  Winthrop Publishers Inc, 1979. 0-87626-056-3--(658.8HIS)
ER  -