TY  - BOOK
AU  - Kotler Philip
TI  - Marketing management : Analysis, planning and control. 2 Ed
U1  - 658.8 
PY  - 1973///
CY  - New Delhi
PB  - Prentice Hall Of India Pvt Limited
N1  - Kotler Philip: Marketing management : Analysis, planning and control. 2 Ed.  (2nd Ed)  New Delhi.  Prentice Hall Of India Pvt Limited, 1973.--(658.8PHI)
ER  -