Burton Marcus <br/><br/>
Modern marketing 

 - New York  Random House  1975 
 - 722p 
<br/><br/>Burton Marcus; David Aaker; Dorothy Cohen & William Dommermuth: Modern marketing.  New York.  Random House, 1975. 0-394-31740-8--(658.8MAR)   
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0-394-31740-8 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR