TY  - BOOK
AU  - Burton Marcus
AU  -  David Aaker Dorothy Cohen  William Dommermuth
TI  - Modern marketing
SN  - 0-394-31740-8
U1  - 658.8 
PY  - 1975///
CY  - New York
PB  - Random House
N1  - Burton Marcus; David Aaker; Dorothy Cohen & William Dommermuth: Modern marketing.  New York.  Random House, 1975. 0-394-31740-8--(658.8MAR)
ER  -