TY  - BOOK
AU  - Ross M. Trump
AU  -  Martin L. Bell William Emory  Charles Leon Lapp
TI  - Essentials of marketing management
U1  - 658.8 
PY  - 1966///
CY  - Boston
PB  - Houghton Mifflin Company
N1  - Ross M. Trump; Martin L. Bell; William Emory & Charles Leon Lapp: Essentials of marketing management.  Boston.  Houghton Mifflin Company, 1966.--(658.8TRU)
ER  -