TY  - BOOK
AU  - Philip Kotler
AU  -  Gary Armstrong, 
TI  - Principles of marketing. 7 Ed
SN  - 81-203 1077-2
U1  - 658.8 
PY  - 1997///
CY  - New Delhi
PB  - Prentice Hall of India Pvt.Ltd.
N1  - Philip Kotler & Gary Armstrong: Principles of marketing. 7 Ed.  (7th Ed)  New Delhi.  Prentice Hall of India Pvt.Ltd., 1997. 81-203 1077-2--(658.8KOT)
ER  -