TY  - BOOK
AU  - Ralph E. Mason
AU  -  Patricia Mink Rath  Herbert L. Ross
TI  - Marketing : Practices and principles. 3 Ed
SN  - 0--7-040693-6
U1  - 658.8 
PY  - 1974///
CY  - New York
PB  - McGrow Hill book Company
N1  - Ralph E. Mason; Patricia Mink Rath & Herbert L. Ross: Marketing : Practices and principles. 3 Ed.  New York.  McGrow Hill book Company, 1974. 0--7-040693-6--(658.8MAS)
ER  -