TY  - BOOK
AU  - Douglas J. Dalrymple
TI  - Marketing management text and cases
U1  - 658.8 
PY  - 1976///
CY  - New York
PB  - John Wiley and Sons Inc
N1  - Douglas J. Dalrymple: Marketing management text and cases.  New York.  John Wiley and Sons Inc, 1976.--(658.8DAL)
ER  -