TY  - BOOK
AU  - Neeru Kapoor
TI  - Television advertising and consumer response : Children buying behaviour
SN  - 81-7099-901-4
U1  - 658.8342 
PY  - 2003///
CY  - New Delhi
PB  - Mittal Publications
N1  - Neeru Kapoor: Television advertising and consumer response : Children buying behaviour.  New Delhi.  Mittal Publications, 2003. 81-7099-901-4 Rs. 450.00--(658.8342KAP)
ER  -