Frank R. Kardes <br/><br/>
Consumer Behavior and Managerial Decision Making. Ed 2 

 - 2nd Ed 
 - New Delhi  Prentice Hall of India Pvt  Limited  2003 
 - 457p 
<br/><br/>Frank R. Kardes: Consumer Behavior and Managerial Decision Making. Ed 2.  (2nd Ed)  New Delhi.  Prentice Hall of India Pvt  Limited, 2003. 81-203-2221-5 Rs. 225.00--(658.8342KAR)   
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>81-203-2221-5 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KAD