TY  - BOOK
AU  - Frank R. Kardes
TI  - Consumer Behavior and Managerial Decision Making. Ed 2
SN  - 81-203-2221-5
U1  - 658.8342 
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hall of India Pvt  Limited
N1  - Frank R. Kardes: Consumer Behavior and Managerial Decision Making. Ed 2.  (2nd Ed)  New Delhi.  Prentice Hall of India Pvt  Limited, 2003. 81-203-2221-5 Rs. 225.00--(658.8342KAR)
ER  -