TY  - BOOK
AU  - Vaswar Das Gupta
TI  - Marketing mantra : The real story of direct marketing in India
SN  - 81-203-1437-9
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Prentice Hall of India Pvt  Limited
N1  - Vaswar Das Gupta: Marketing mantra : The real story of direct marketing in India.  New Delhi.  Prentice Hall of India Pvt  Limited, 2001. 81-203-1437-9 Rs. 95.00--(658.8GUP)
ER  -