David L. Loudon <br/><br/>
Consumer Behavior : Concepts and Applications 

 - 4th Ed 
 - New Delhi  Tata McGraw Hill Publishing Co. Limited 
 - 788p 
<br/><br/>David L. Loudon & Albert J. Della Bitta: Consumer Behavior : Concepts and Applications.  (4th Ed)  New Delhi.  Tata McGraw Hill Publishing Co. Limited, 2005-06. 0-07-047381-1--(658.8342LOU)   
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0-07-047381-1 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU