Consumer Behavior : Building Marketing Strategy
- 9th Ed
- New Delhi Tata McGraw Hill Publishing Co. Limited 2004
- 790p
Del I. Hawkins; Roger J. Best & Kenneth A. Coney: Consumer Behavior : Building Marketing Strategy. (9th Ed) New Delhi. Tata McGraw Hill Publishing Co. Limited, 2004. 0-07-058234-3--(658.8342HAW)