TY  - BOOK
AU  - John G. Freeland
TI  - Ultimate CRM Handbook : Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
SN  - 0-07-058677-2
U1  - 658.812 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Co. Limited
N1  - John G. Freeland: Ultimate CRM Handbook : Strategies and Concepts for Building Enduring Customer Loyalty and Profitability.  New Delhi.  Tata McGraw Hill Publishing Co. Limited, 2003. 0-07-058677-2--(658.812FRE)
ER  -