TY  - BOOK
AU  - Donald J. Bowersox
AU  -  M. Bixby Cooper, 
TI  - Strategic Marketing Channel Management
SN  - 0-07-058669-1
U1  - 658.84 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Co. Limited
N1  - Donald J. Bowersox & M. Bixby Cooper: Strategic Marketing Channel Management.  New Delhi.  Tata McGraw Hill Publishing Co. Limited, 2004. 0-07-058669-1--(658.84BOW)
ER  -