TY  - BOOK
AU  - M.S. Raju
AU  -  Dominique Xardel, 
TI  - Consumer Behavior : Concepts, Applications and Cases
SN  - 81-259-1532-X
U1  - 658.8342 
PY  - 2005///
CY  - New Delhi
PB  - Vikas Publishing House Pvt Limited.
N1  - M.S. Raju & Dominique Xardel: Consumer Behavior : Concepts, Applications and Cases.  New Delhi.  Vikas Publishing House Pvt Limited., 2005. 81-259-1532-X Rs. 195.00--(658.8342RAJ)
ER  -